Why You Don’t Make Money With Adsense?

by Yan

To make money with Google Adsense probably isn’t the easiest way to make money online but it’s not the hardest either.

To many internet marketers and bloggers alike, Adsense is their bread and butter.

While the top earner is estimated to make $10,000 a day, probably you and I are barely making a dollar a day and struggling to reach the $100 threshold.

So what sets us far apart from the top Adsense earners?

Well, if you don’t make money with Google Adsense, you could probably be making any of these 3 killer mistakes.

1. You’re In The Wrong Niche

When John Chow claimed that he “made money online by telling people how to make money online”, and was very successful at it, everyone jumped into “John Chow” bandwagon and created “Make Money Online” blog hoping to be the next John Chow.

How wrong they were!

Sorry to burst your bubbles. There can never be another John Chow, Bryan Clark or Darren Rowse. Over the years, they built their reputation so deep it’s almost impossible for anyone to swim to the other side.

No question about it. Both “make money online” and “internet marketing” niches are never short of audience,

But here’s the thing,

The majority of the audience are mostly net-savvy webmasters, bloggers, aspiring internet marketers who are less likely to click on your ads.

They come in search of free information, grab all they want and just never click.

And this leads us to the second mistake.

2. You Attract The Wrong Kind of Traffic

As you know, there are two kinds of free traffic - social and organic.

While social traffic comes in big numbers, they don’t stay and more importantly they don’t click your Adsense.

Yes, they can make you popular but they hardly part with their money. Sad but true, social media traffic (e.g. Twitter, Digg, Stumble Upon) is worthless.

You might disagree with me but I’m not fond of social traffic. They don’t convert. Period.

Organic traffic, on the other hand, is highly targeted, more relevant and more qualified.

Small in numbers but they have higher conversion rate.

Search engine traffic comes with a specific intent. If they couldn’t find what they wanted, chances were they would click on your Adsense as the search continued.

So how do you get relevant, highly targeted organic traffic?

It’s no secret. The key to getting qualified traffic is by getting a top ranking in SERP (search engine results pages).

Put simply, if you want to make money with Adsense, you’ve got to pick the right niche and attract the right kind of traffic.

A niche that has relatively high earning potential but low in competition.

And work your way closer to the top of search engine ranking pages through proper keyword research and building quality backlinks.

Suffice to say, the higher you are in the SERP, the more organic traffic you’ll get and thus, the more money you can make with Adsense.

3. It Isn’t About Quality Content

If it isn’t about quality, then what is?

Relevant content..

If you want to make money with Adsense, being relevant is more important than quality.

Don’t get me wrong. I’m all for unique, quality content but if you want to make money with Adsense and your site doesn’t rank anywhere in top #10 for your keywords, it’s time to rethink your strategy.

You see, Google prides itself on matching the search term with the most relevant contents. Using its own algorithm, it will return the most relevant information based on how well you optimize your content with search terms (keywords)

and certainly not your ability to write beautiful sentences.

Consider this scenario, if I want people to find my site adsense[dot].com and click on my adsense or buy my product, I might not get people to come to my site unless I optimize my contents with keywords such as “how to make money with Google Adsense“.

The key is to let search engines, Google in particular, think that this site is the most relevant site when people are searching for that “search term”.

To put it another way, the best quality content in the world is worthless if no one could find your site,

And that means you are potentially missing out on profitable Adsense clicks if you’re not on the first page of Google.

Now I’m done here and, with all due respect to Grizz, let’s see if this article will rank for the search term, “how to make money with Google Adsense”. After all, this is what this blog is all about.

Your thought?

PS: Just so you know, I’m no longer making a dollar a day.

Make Money with Adsense